Top 5 Beauty Retail Apps in Mexico Q2 2024: Performance Insights

In the second quarter of 2024, the top 5 beauty retail apps in Mexico showcased varied performance trends in terms of downloads and weekly active users. This data, sourced from Sensor Tower, provides a comprehensive overview of the market dynamics for these applications.

SEPHORA saw a fluctuating download trend, starting the quarter with 19.8K downloads and peaking at 25.7K in the week of April 22. The downloads then tapered off to around 6.7K in early June before rising again to 19K by the end of the quarter. Weekly active users mirrored this fluctuation, beginning at 94.5K and peaking at 100K in the final week of June.

IPSY: Personalized Beauty experienced relatively stable download numbers, averaging around 1.1K to 1.5K per week. Weekly active users showed a consistent upward trend, starting at 9.7K and reaching approximately 11.3K by mid-June, stabilizing around 10.9K towards the end of the quarter.

BEAUTY BAY had minimal download activity, with a noticeable increase to 31 downloads in the week of May 27. Active users were low but showed a gradual increase from 28 in late May to 61 by the end of June.

Perfumerías DRUNI had sporadic download figures, with a peak of 10 downloads in the final week of June. Active users exhibited a similar pattern, with numbers increasing from 14 in late April to 38 by the end of June.

Lush Fresh Handmade Cosmetics showed minimal download activity, with only a few downloads recorded sporadically throughout the quarter. Weekly active user data was not available for this application.

For more detailed insights and analytics, visit Sensor Tower.